Number of Credits
120
Entry Requirements
Candidates must have a Level 6 Graduate Diploma in Business or related field OR be at least 25 years with 5 years managerial work experience (no degree required). This course is ideal for those who wish to complete an MBA or other Master’s business programme. Candidates should have an English proficiency of at least IELTS 7.5 or equivalent, no band less than 7.
Course consists of:
- 30 interactive modules (each containing 40 hrs of guided learning)
- 8 written assignments
Level 7 Modules
| Module | Content |
|---|---|
| Qualities of Effective Leadership | Learners will explore the making and developing of powerful leaders. |
| Developing Interpersonal Skills | Connecting and bonding with people within the commercial sectors is extremely important for good business. This module trains learners in skills to improve and enhance communication techniques to create strong bonds |
| Motivating and Influencing People | Inspiring people to create a unity of direction within business. |
| Making Decisions | Doing the right things in the right way at the right time. Learners will look at the process of making a good decision. |
| Creativity and Problem Solving | Do problems pose a threat or are they an opportunity to improve? Here, learners will figure out how to turn a problem into an advantage. |
| Studying and Using Management Theories | There are many theories concerned with management and the various models developed from these theories. This module looks over these theories with real life examples. |
| The External Operating Environment of Business | Planning for influences on the business outside your control. |
| Culture and Ethics | The Culture and ethics involved in the business world today. |
| Governance and Directorships | Structuring and controlling a business the professional way. |
| Analysing the Competition | What are my competitors doing, how are they doing it, why are they doing it? Reviewing and analysing competitor actions to enhance managerial roles. |
| Marketing Strategy | Creating an effective and successful market presence. Looking at the development of marketing strategies to create successful marketing campaigns. |
| High Performance Sales | Learners will grasp the key elements of successful selling. |
| E-Marketing Communication | Understanding and using effective electronic messages to market. |
| Customers and their Needs | Ensuring that your customers are recognised and valued. |
| Strategic Human Resource Management | Human Resource Management must play a central role in the strategy of any organization. It is concerned with people as an asset of the business. |
| Recruiting and CPD | Getting the best people. Developing the best people. Keeping the best people. |
| Measuring and Rewarding Performance | Knowing and measuring how your people are performing. |
| Interpreting Business Accounts | Using and understanding the litmus tests of business health. |
| Tools of Financial Analysis | Resources, tools and techniques to keep a finger on the pulse of the business. |
| Managing Cash and Working Capital | Cash, cash flow and working capital. The lifeblood of business. |
| Exercises in Quantitative Techniques | How to use and understand key figures. |
| Impact of Technology on Business | Analyse and exploit the role of e-business within a business sector. |
| Innovation and R&D | Creating commercial advantage from innovation and research. |
| Implementing and Managing Quality Systems | Right first time, right every time. The place of quality in business strategy. |
| Strategic Planning Tools | Resources, tools and ideas to help create an effective business strategy. |
| Strategic and Systems Management | Options for strategic direction. Making the right choices for your business. |
| The Business Plan | Creating a plan that targets the stated aims and objectives of a business. |
| Developing High Performance Teams | Cohesion and teamwork that enhances business performance. |
| Managing Projects | Getting things done. Using the right tools to run projects. |
| Strategies for growth | This module explores the different ideas of growth and the various tools, measures and controls at a managers disposal in planning for growth. |
Access to:
- Study resources (eg. tutor support & webinars)
- Social learning forum
- In addition to the guided learning hours (see above), a further 30-50 hours of optional learning material per module (recommended reading/exercises & internet resources).
Students qualify with:
ATHE Level 7 Postgraduate Diploma in Strategic Management qualification (fully regulated by Ofqual).
Students can go on to:
Finish a MBA programme at a British or foreign university either on-campus or online.
